Rael Cycle House
A Reality TV Show
Holistic feminine care brand Rael came to us with a problem: people who bleed often aren’t educated on the individual menstrual cycle phases, and their hormonal effects on skin.
Our solution: create a TikTok faux reality tv series that personifies each phase of the menstrual cycle. We cast influencers to play the phases; menstrual, luteal, follicular and ovulation and let them bring their main character energy to the show.
Our solution: create a TikTok faux reality tv series that personifies each phase of the menstrual cycle. We cast influencers to play the phases; menstrual, luteal, follicular and ovulation and let them bring their main character energy to the show.
The drama kicked off with a trailer that teased the upcoming season.
Then, we released four episodes filled with all the Rael-ity tv drama needs.
Then, we released four episodes filled with all the Rael-ity tv drama needs.
Teaser
Menstrual Phase - Episode 01
Ovulation Phase - Episode 02
Follicular Phase - Episode 03
Luteal Phase - Episode 04
Behind The Scenes
Results
Rael Cycle House created an amazingly positive response from viewers, and with 45.4M views, increased @Get_Rael’s following by 68%. Viewers commented about how “invested” they were, wanting to know if it’s a real show, or suggesting that it should be a real show